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We’ve been rehoming unwanted outdoor gear for a few years now, and this season sees us add socks into the mix. We're partnering with Smartwool’s Take Back program to give old socks a second life.
Throughout April, you can drop your old socks off in-store, helping keep valuable materials out of landfills and recycled into new products instead.
How it works
- We’re collecting clean socks. All brands, colours, sizes, and materials are welcome. No need to roll or pair them, just bring single socks in-store and place them in the bins provided.
- Next, the socks are ground up
- These fibres are then used to make new socks and help keep fibres out of landfill
About Second Cut™ Socks
In 1994 Smartwool invented the first-ever Merino wool performance sock, the Classic Hike. In 2024 they are releasing a limited-edition using the socks that were almost thrown away. The new Second Cut™ Crew socks comprise of a blend of sock waste and responsibly sourced Merino wool.
In-store Event: Smartwool Second Cut
Ellis Brigham, Covent Garden: 18 April 12:00-19:00
Get your Smartwool socks personalised, enjoy a drink, and learn more about how we are working with Smartwool's Take Back program to give old socks a second life.
