Ellis Brigham, Covent Garden


We are now open and continue to work hard adhering to Government guidelines for the safest possible shopping experience and welfare of our shop staff. Here’s what to expect when you visit…

  • Customer Service Hosts at our entrances will guide you through the new layout and answer any questions.
  • All shops are deep cleaned before opening
  • Each shop has been risk assessed to minimise the chances of Covid-19 transmission
  • Shops are thoroughly cleaned daily and touch points sanitised regularly throughout the day
  • We are limiting the numbers of customers in the shop at any one time in order to maintain social distancing
  • Hand sanitiser is available at entrances and tills
  • We only take card or digital wallet payments
  • Staff are equipped with face coverings, and gloves for close-to work


Booking an appointment will allow you to beat the queue and will ensure that a member of staff is on hand to assist you. NOTE: You don’t have to book an appointment to visit our stores, the appointment service is available for your added convenience. Our teams are on hand to assist you and offer the same level of one to one service and advice without a booking.

Book now

Current Location

Opening hours

Monday 10:30 - 19:00

Tuesday 10:30 - 19:00

Wednesday 10:30 - 19:00

Thursday 10:30 - 19:00

Friday 10:30 - 19:00

Saturday 10:30 - 19:00

Sunday 11:30 - 17:30

Bank Holidays 11:30 - 17:30

Free Store To Door

Order items direct to your home from any Ellis Brigham shop


Free Click & Reserve

Order items in to a store of your choice and pay for them on collection


SUREfit Boot Lab

This store is a SUREfit Boot Lab store offering a custom ski boot fitting experience like no other


Shop Information

Ellis Brigham, Covent Garden is our Flagship store; it spans two large floors and stocks an extensive range of all outdoor brands and product lines, with enough space to try out products like running shoes and tents before you buy. Our Covent Garden store is the only place in central London where you can ice climb and demo new kit on the indoor 8 metre Vertical Chill ice climbing wall.

Here are some of the key services provided by the experts in our Covent Garden shop:

  • Travel equipment & advice
  • Skis & ski boot fitting
  • Ski binding mounting
  • Snowboard binding mounting
  • Snowboard & snowboard boot fitting
  • Walking boot fitting
  • Rucksack fitting
  • Climbing equipment & advice
  • Running shoe fitting
  • Camping equipment & advice
  • Mountaineering equipment & advice

Please call the store before making a special trip as some stores do not carry our full range of products.

We regret that there is no disabled access to this store. We recommend that wheelchair users visit our stores in One New Change, St Pauls, Kensington High Street or Westfield, Stratford City.

Customer Feedback

"Just wanted to pass on that I was in your Covent Garden shop yesterday (21st May) where I talked with (ski) Matt about a recurring foot/ski boot problems and possible solutions. He was really brilliant at listening to what I said, very knowledgeable, very thorough in analysing my feet (I learn't things about my feet which I did not know!), explained everything clearly and in a friendly way and suggested a number of possible solutions."

"I visited your Covent Garden store on Wednesday, 9th January, and again on Saturday, 12th January. I would like to say that the service that i received was excellent. I bought a pair of Meindl boots, and was helped by an extremely polite and knowledgable member of your staff, whose name is Benjamin D. I believe that this level of service is surprisingly rare in London, and i will definitely recommend Ellis Brigham Covent Garden to my friends and family. Thanks once again to Benjamin D.

"I feel I should bring to your attention the best customer service that I received in a very long time when we visited your Covent Garden Store on Saturday and were assisted by Magda in the ski section. Having skied for twenty years and have always struggled to get the correct fit of my boots, it was evident that she was extremely well informed regarding the physiological dynamics of the foot and the problems resulting from incorrectly fitted boots. She was well versed on the different boots that were available in the market place and their suitability for my level of skiing. I can’t commend her enough in the professional way we were treated and therefore feel it should be brought to your attention as she is an absolute asset to your company and business."

This is a solicited, but heartfelt and genuine, testimonial to the performance of your employee Jamie, in his capacity as salesman at Ellis Brigham Mountain Sports, Southampton St, London WC2.

"Being one of a group of friends due to travel on a cruise to the Antarctic, I made an exploratory visit to three different and seemingly appropriate West End stores. Jamie's outstandingly pleasant, common-sense, wide-ranging and fact-based advice (including many details from his depthy personal experience as well) caused me to choose your store for us all to visit at a later date. In the interim he followed up with a well-researched email about the scientific basis for his clothing advice, which I was able to share with the others. Our subsequent first purchasing visit to the store was effortless and completely productive of the various deficits in our clothing requirements. We have advised our wives to make email contact before visiting the store, to ensure that Jamie will be personally available to them for their likely spending spree. I have never before, in any capacity or store, met anyone more engaging and convincingly helpful as Jamie. I commend him to you most warmly as a first-class employee who does your store great credit."

Refill- All of our stores take part in the Refill scheme allowing you to refill your water bottle for free. Ask a member of staff for more information, alternatively if you can see a water fountain, help yourself.
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