Forged in the fells and mountains of the British Lake District, INOV8 is a footwear, clothing and equipment brand for committed trail and fell runners, and adventure-seeking hikers who push boundaries and stretch limits. Renowned as a world leader in grip, INOV8 lives by the philosophy that an athlete’s interaction with the environment is the single most important factor when designing products. Their kit is light, fast and always innovative, as proven by their pioneering use of wonder-material graphene in sports footwear. They never follow others, they carve their own way. #GetAGrip
Innovation runs through the blood – and the name – of INOV8. From day one, INOV8 has never followed others, instead carving its own way through a fearless use of pioneering designs and technologies. In 2018 it became the first – and only – brand in the world to use Graphene in its footwear.
INOV8 holds sustainability at the heart of everything it does. The brand’s mission statement is: “To protect the fell and mountain terrain we love and the global environment by reducing and eliminating our products’ negative environmental impact across the entire supply chain while supporting and enabling sustainable lifestyles in our community and beyond."
Forged in the fells and mountains of the English Lake District in 2003, INOV8 has become the world’s leading brand for committed off-road runners, hikers and fitness athletes. And while it now trades all across the globe, INOV8 has retained its roots in the Lake District, where its HQ is proudly situated.
As the world-renowned leader in grip, INOV8 has always pushed the boundaries of underfoot traction. Its range now features the pioneering use of Graphene-enhanced rubber outsoles. Graphene is the world’s strongest material and makes the rubber outsoles both insanely sticky and durable. The brand’s hashtag says it all - #GetAGrip