NORRONA: Premium Outdoor Products

Norrona's mission is to create the greatest outdoor products. Surrounded by the Arctic and Norwegian wilderness, the need to explore and a passion for the outdoors has always been in their DNA. They take pride in understanding and mastering the most demanding conditions nature has to offer. With relentless dedication to quality, function, design, and sustainability, they have crafted products for uncompromising adventurers through four generations since 1929. Welcome to nature.

TECHNOLOGY

The craftsmanship of product development has always been a driving force. With a three-year – or more – design process on every product, they’re allowed to conduct extreme-user driven product development with the powerful Arctic nature as their test laboratory. All products are developed to meet uncompromising adventurers’ requirements to materials, quality, fit, and functionality following their design philosophy, Loaded Minimalism™.

SUSTAINABILITY

As an outdoor company founded on their love for nature, high quality, and long-lasting products, environmental responsibility has been in their DNA since the beginning. They believe the only way to run a company is through a sustainable platform, and they're transparent in their efforts and progression through their public roadmap.

HISTORY

In 1929, Jørgen Jørgensen, a Norwegian outdoor enthusiast, began his search for durable outdoor equipment to perform in Norway’s harsh and rugged land.
Today, four generations later, as traditional mountain life broadens, they are still a family-owned and run company based near Oslo, Norway.

REPAIRS

While a new Norrøna product is awesome, an old one maybe even more so. A long lifespan is one of the best tools to minimize a product's environmental footprint, so they've been offering repairs on all of their products since 1929. By making high-quality gear that lasts for years and can be repaired, they make sure you don't have to buy new stuff.