Patagonia appreciates that all life on earth is under threat of extinction and are using their resources - company, investments, voice and imaginations - to do something about it.
Patagonia’s community was built on sliding down snow. On constant learning to be better backcountry partners. By committing to a lifetime of honouring a mountain craft that’s progressive in how we move through the mountains but also how we fight for winter. So, Patagonia have started asking: What tracks are we setting? What are we doing for winter? What values are we leaving behind?
Since 1985, Patagonia has pledged 1% of sales to the preservation and restoration of the natural environment. Patagonia have awarded over $100 million in cash and in-kind donations to grassroots environmental groups around the world helping them to stay vigilant and to protect the irreplaceable.
Founded in 1973 by accomplished rock climber Yvon Chouinard, Patagonia is a Californian based outdoor brand. Patagonia grew out of a small company that made equipment for climbers. Today Alpinism remains at the core of this global company that still manufactures clothing for climbing, but also for skiing, snowboarding and trail running.
ANSWER WITH ACTION
For almost 40 years, Patagonia has supported grassroots groups working to find solutions to the environmental crisis. But in this time of unprecedented treats, it’s often hard to know the best way to get involved. That’s why we’re connecting individuals with our grantees, in order to take action on the most pressing issues facing the world today.