Smartwool are a group of insatiable outdoor adventurers who want to share the joy of crisp powder turns, try-hard first ascents, scrambly summit sunrises, pine needle-cushioned hikes, and s’more-filled weekends with everyone. They share those things by creating Merino wool clothes designed to help you go far and feel good. They help people experience powerful, beautiful moments in the outdoors by working to remove distractions like clammy base layers and blistered feet, so you can focus on the adventures right in front of you. They exist to enable your every adventure, whether it’s taking your dog for a walk on a chilly morning or summiting an unclimbed peak in the Himalayas.
Created for: athletic endeavors that require a higher level of comfort, fit, and durability. Performance® socks represent the highest degree of performance, leveraging decades of sock-making expertise. These feature sock technology like the Indestructawool™ innovation, a patent-pending Merino wool-based durability construction, and the 4 Degree™ elite fit system for maximum in-shoe comfort.
Smartwool believe that, to make sure they can continue to share nature with others, they need to help ensure that the beauty and resources of our environment will be around for generations to come. For Smartwool, that means making more sustainable clothing. They're taking action to make sure they are creating more sustainable wool and sourcing solutions for their brand as well as the industry.
The Smartwool community is a collection of people who believe that time outside is valuable, restorative, and essential for everyone. They started making socks in 1994 because they wanted to be able to ski longer without getting cold toes. They realised the performance benefits of Merino wool: soft, moisture-wicking, thermoregulating, sustainable and odour-neutralising.
Smartwool didn’t discover Merino wool, but they knew it would take better care of your feet. So, they put it in socks. And since then, Smartwool have been developing and innovating new ways to stretch the limits of our favourite natural fibre. Because the better we can help you take care of your feet, the more you can see and do and live and push yourself outside.