Surefit ski boot fittingSurefit ski boot fitting

SUREfit

Our SUREfit programme has been developed over many years. It is both a way of fitting and a system of training; for ski boots, outdoor footwear and rucksacks. From seminars and coursework to brand training and product testing, the SUREfit programme ensures Ellis Brigham staff have the skills and knowledge needed to help you find the best product for your needs.

At Ellis Brigham, we recognise that to achieve the perfect fit, our SUREfit process needs to be all-encompassing. Whether you are buying ski boots for a backcountry adventure, or a backpack for the daily commute, our fitting service starts the same way. We begin by assessing your needs, using your intended activities and ability level to help narrow down our extensive range.

Then we move on to body shape; for ski boots and outdoor footwear, we look at your foot shape and biomechanics, while for rucksacks we measure your torso. By taking medical history and previously owned products into consideration, we gain additional insight into your needs, allowing us to pinpoint the models that best match your requirements. Through the use of measurements, adjustments and checks throughout the fitting process, we help you to achieve the perfect fit.

Ski Boots

SUREfit is both a way of fitting boots and a system of training. It’s a process that looks at a skier’s history, individual foot shape and biomechanics, taking into account previous injuries and medical problems, with checks and measures to help make the right choice. It also provides Ellis Brigham staff with the skills and knowledge to ensure comfortable feet and the ideal boots.

All the staff in our ski departments are passionate about wintersports. Their enthusiasm for what they are doing will make your time in the shop more enjoyable and ensure you leave with the correct product. This interest in skiing is not enough on its own though. That’s why Ellis Brigham provide the most comprehensive ski hardware training programme in the UK. This involves seminars, coursework, practicals, and one-to-one coaching; focusing on all aspects of boot fitting. Topics covered range from basic anatomy to nerve pathways and cutting edge techniques

As a result, we have a team of committed and knowledgeable staff. They will ensure that the service and care you receive, in any Ellis Brigham store, is of the highest quality.

Ellis Brigham Ski Boot SUREfit Guarantee

As we recognise that every foot is unique, we also recognise the need for unique ski boots. To achieve this, we provide free labour for customisation; whether it’s the day you buy the boots, after you have skied them the first time, even 3 or more years down the line. This free service includes stretching, grinding and modifications such as softening or stiffening the boot.

We want you to be happy with your ski boots so we will always try to remedy any problems you may encounter. Very often this will be resolved by a simple stretch or grind to the ski boot to slightly alter the shape; in all cases we will expect good quality ski socks and supportive footbeds to be used.

If we are unable to supply a satisfactory fit, then, providing the ski boots have been worn for less than 2 weeks (wear and tear will be taken into account), correct socks and footbeds have been used, and there is a proof of purchase (to show the boots were bought from Ellis Brigham in the preceding 18 months), we will issue store credit for 70% of the value paid.

This guarantee is offered in addition to your statutory rights, and it is dependent on our advice being accepted during fitting. For further information, terms and conditions contact customer.services@ellis-brigham.com.

Walking Footwear

We know that footwear will only perform at its best when it really fits. That is why we offer an unrivalled collection of footwear that is carefully designed to cater for all foot types and all outdoor activities.

Our dedicated boot-fitting service ensures you leave our stores with the most appropriate, most comfortable footwear for your chosen activity. From introducing new lacing techniques to alleviate pressure to checking for toe-shunting or heel-slipping, we pride ourselves on finding the perfect fit for your feet.

Ellis Brigham Walking Footwear SUREfit Fitting Process

The SUREfit fitting process is our commitment to make sure that you’ll be properly fitted for your next pair of boots or shoes. Our in-store experts will guide you through a comprehensive selection and fitting process that ensures you leave our store confident that you have the right pair of shoes for the task ahead.

Our commitment doesn’t stop there; we want you to be confident that when you make a purchase from Ellis Brigham the in-store care, attention and expertise is backed up by after sales care and support.

Backpacks

For over 80 years, we have been equipping the outdoor community with rucksacks to see them through every adventure. In that time we’ve amassed a wealth of knowledge and the skills required to help you choose a pack that fits properly and does what you need.

From sized back systems and customisable torso lengths to women’s specific packs that offer enhanced comfort, our adaptable range makes it easy to find your perfect fit.

Ellis Brigham Backpack SUREfit Fitting Process

The SUREfit fitting process is our commitment that you’ll be properly fitted with a backpack for your next adventure. Our in-store experts will guide you through a comprehensive selection and fitting process that ensures you leave our store confident that you have the right backpack for the task ahead.

Our commitment doesn’t stop there; we want you to be confident that when you make a purchase from Ellis Brigham the in-store care, attention and expertise is backed up by after sales care and support.

Take a look at our buying guides

Ski Boot Buying Guide

Whether you're a first-time buyer or replacing existing boots, our expert fitters use tried-and-tested methods along with the latest technology to find you the best ski boots for your budget, ability and foot shape.

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A woman SkiingA woman Skiing

Hiking Boots Buying Guide

When it comes to hill walking, few elements are as important as selecting the right boots or shoes. Enjoy the hills safe in the knowledge that your footwear is just right for your adventure.

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A man and woman hikingA man and woman hiking

Backpack Buying Guide

Backpacking, trekking or single-day hiking, all require you to carry food, water and equipment. The right backpack is going to let you carry everything you need while delivering comfort and reliability.

Read More

A man and woman Hiking through long grassA man and woman Hiking through long grass