How long do ski boots last? It's one of the most common questions we're asked. Many things affect the lifespan of your ski boots. But there are several ways to help them stand the test of time.

Mark Watson, our Ski Training Manager explains why a Sidas custom footbed is important and why you should consider them with your next ski boot fit.

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Learn about how we were founded and our story so far.

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We are proud to support UK talent in their outdoor pursuits. From Olympic skiers and champion climbers to worldwide adventurers.

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