PICTURE: RIDE, PROTECT & SHARE
Picture started back in 2008 as an idea between Julien, Jeremy and Vincent, three lifelong friends who wanted to ride the mountains, protect the increasingly vulnerable natural environment and share their passion with the rest of the community.
Ride, Protect and Share has remained Picture’s mantra and in 2019, they received B Corp certification, the highest distinction today for companies committed to making environmental and social responsibility a core part of their business operations.
Designing and producing a full range of ski and snowboard clothing that reduced negative environmental and social impact every step of the way has always been Picture’s mission. For this winter, Picture’s outerwear overall fabric usage now comprises 87% eco-friendly materials, using bio-sourced polyester and recycled polyester.
Instead of using products from the oil industry, Bio-sourced fabrics use waste from the sugar cane industry. This waste is not suitable for the human food chain and no sugar cane is specifically planted for the clothing industry. Blending with recycled polyester produces a durable fabric that uses much reduced new fossil fuel resources.
Picture are part of the Fair Wear Foundation, in fact 84% of Picture’s clothing is made in the same two factories they have used for over 10 years, each having the best possible worker conditions. In addition, everything from packaging and transport to their internal company culture is constantly being challenged to do less harm.
From freeride to freestyle through backcountry and touring, the Picture outerwear collection offers the most adapted technical and eco-designed outfits for riding sessions with friends all season long! The entire range is designed to suit all practices thanks to the different technologies (insulation, water repellency, etc.) used on each outfit for optimal performance.
For Picture, limiting the impact of production by assessing each step in the supply chain and requiring the right corrective measures makes all the difference. Every product is made using recycled, organic, or bio-sourced materials. From the cotton fields to the factory where the products are made, by way of delivery through maritime shipping, every step in the manufacturing process has a sustainability goal.
"Fighting climate change through our passion for boardsports and great outdoors, this is our mission.”
Julien, Jérémy, Vincent: Picture’s co-founders.
A story of three lifelong best friends from different backgrounds. Chasing a childhood dream and united by a shared passion for boardsports and the desire to create something that reflected their identity, they founded Picture in 2008 with a very clear vision: a new design, a new philosophy and a new way of thinking.
Picture is always looking for new solutions to wipe out their dependence on fossil fuels. Bio-sourcing represents one of these solutions: it means creating a fabric partially made with plant material such as sugar cane or castor beans. The brand then introduced new benchmark in sustainable, technical outerwear with new advanced eco-friendly outfits! Today, bio-sourcing represents 60% of the outerwear collection.
LIFETIME REPAIR WARRANTY
Picture's products are designed to last you as long as possible. Repairing increases the durability of the product and reduces its impact. Since 2020, the lifetime repair warranty is part of a global approach to sobriety initiated by Picture, through the reduction of energy needs and the modification of consumption patterns.
The outerwear, layering and backpacks ranges are currently concerned by this program, but Picture doesn’t intend to stop there and wanted to go further and its products always more sustainable.