PICTURE ORGANIC CLOTHING
New Season Outerwear
10 Years On...
Though a young brand, Picture have made their mark on the sports retail industry over the last 10 years. Initially started by 3 childhood friends who shared a passion for all things skatebording and snowboarding, Picture has grown significantly and can now be found in over 30 countries. Social and environmental responsibility is still at the core of their range, as a brief example they utilise recycled and organic products while also considering how they can be transported with minimal carbon impact. In 2014 they recalled a batch of packs due to some minor weak stitching on the lining, the packs were still very much usuable so they were donated to a school project in Nepal.
Picture have adopted a PFC free water repellency treatment for their technical product range. Teflon EcoElite offers 3 times the durability of other PFC free treatments and is made of renewably sourced, Bluesign certified components.
Innovation & Sustainability
Picture have had a consistent message of sustainability and innovation since the beginning. This has been recognised with Gold awards at ISPO, the world's biggest trade show in the boardsport industry that rewards the best products of the year regarding innovation and sustainable development.