Born in the Swiss Alps, On set out in 2010 with a big ambition: to revolutionize the world of running. On’s radically different CloudTec® technology delivers soft landings followed by explosive take-offs, otherwise known as running on clouds. By fusing their innovative performance technology with outdoor functionality, On take Swiss engineering to the highest level, with a strong offering for those that live for adventures outdoors.
From On’s patented CloudTec® technology that provides adaptive cushioning for comfort with every step; to their Missiongrip™ outsole that uses advanced traction patterns for ultimate grip. On’s swiss-engineered shoes are built for support, pace and protection for whatever tricks the trail has in store.
Born in the Swiss Alps and surrounded by glaciers, sustainability has been integral for On since inception. On continuously conduct research to support their innovation to find more sustainable solutions for their products and processes. From their suppliers to the materials used and manufacturing methods, On’s commitment to protecting the planet is a core value in all that they do.
On was founded in 2010 with the aim of putting the fun back into running through innovation. Today, On is the fastest- growing running brand on the planet, having been embraced into the hearts, and onto the feet, of millions of runners globally. On products are frequently winning international design and technology awards, and there’s no sign of slowing down.
On’s products are engineered to free you from the weight and bulk of traditional outdoor gear. In 2020, On received the UK Outdoor Industry award for their Cloudrock Waterproof. This lightweight hiking boot is designed to move with you, with a durable membrane that supports and protects you against all the elements in all terrains.