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Buy One, Gift One - Smartwool

29 November 2023
Buy One, Gift One - Smartwool

If you’re after a guilt-free stocking-filler this Christmas, our Buy One, Gift One campaign provides a thoughtful option.


After a customer came into one of our shops to buy a pair of socks for a homeless person they had just been talking to, we decided to get together with Smartwool and help. Our aim? To put warm, quality socks on the feet of as many homeless people as possible this winter.

With the help of our customers since December 2020 we have donated over 1000 pairs of Smartwool socks to homeless charities across the UK and we plan to go further this year as we pledge to donate another 500 pairs.

When you purchase a pair of Smartwool socks between 1st & 24th December we will donate a pair of socks* to one of our four homeless charities: Barnabus in Manchester, and Spitalfields Crypt Trust, The Connection at St Martin's and Your Place in London.

There are an estimated 271,000 people currently homeless in England, and sadly the numbers are rapidly increasing**. This winter is going to be an especially tough time for many, particularly after a very challenging year, and with night frosts snapping at our heels, never have warm accessories been so needed by those battling freezing temperatures.

About Barnabus

Barnabus is a Christian Homeless Charity, providing a lifeline to the homeless in Manchester for over 25 years. They offer help with accommodation, rehabilitation, practical support, healthcare, skills training, and links to employment opportunities.

They also offer a range of creative activities and volunteering opportunities, including peer mentoring, to build confidence, skills and wellbeing.

Find out how you can support Barnabus HERE


About Spitalfields Crypt Trust

SCT was one of the first organisations in the UK offering shelter and support for alcoholic and homeless men. It was founded by the church community at Christ Church in Spitalfields, following the tragic death of a homeless man on the steps of their church.

For more than 50 years they have been working in east London to rebuild the lives of people in recovery from addiction and homelessness.

Over that time, they have supported thousands of people to move away from chaotic lives on the edges of our society. Sadly, the situation is still critical for homeless and addicted people with over 440 people dying on the streets over the last 12-months.

Find out how you can support Spitalfields Crypt Trust HERE


About Your Place

Your Place, formerly known as Caritas Anchor House is a homelessness charity providing accommodation and life-skills support for single homeless adults. Their driving mission is to ensure that those who walk through their doors grow in confidence. Move towards leading independent, self-fulfilling lives by providing education, guidance, and personal rehabilitation.

Find out how you can support Your Place HERE


About The Connection at St Martin-in-the-Fields

Close to our Covent Garden shop The Connection at St Martin’s helps thousands of people every year to move away from and stay off, the streets of London. They do this by tackling the underlying cause of rough sleeping as well as offering practical help.

Find out how you can support The Connection at St Martin-in-the-Fields HERE


Help the Homeless

*We pledge to donate a maximum of 500 pairs of socks | **According to Shelter

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