The foundations of Fjällräven were first laid when 14 year old Åke Nordin began developing designs for an internally framed backpack in the cellar of his parents' house back in the 1960s. Little did he realise he was forming the building blocks of one of Sweden's most iconic outdoor brands. Today, Fjällräven blurs the boundaries between high-performance technical outerwear while remaining close to its traditional roots, bringing canvas and waxed cotton to the forefront of the modern adventurer's collection.
With an unwavering brand focus on sustainability, Fjällräven surely lead the way in eco-conscious outerwear.
G-1000 is Fjällräven's cornerstone material. They use it in everything from backpacks to jackets and trousers. It’s a densely woven fabric made from 65% polyester and 35% cotton and, by using Greenland Wax, it’s adaptable to a whole variety of different climactic conditions. So with the right care, it’ll last for ages and join you on all kinds of adventures.
Everything we do has an impact on the environment around us and the people and animals that inhabit it. As an outdoor brand, Fjällräven are acutely aware of this impact and do their utmost to keep their environmental footprint as small as possible. Fjällräven consider nature when they design; when they choose one material over another.
Hailing from the small town of Örnsköldsvik in Sweden, a place where mountains and forest meet the sea, Fjällräven is an outdoor clothing and equipment company that’s committed to making nature more accessible. In true Swedish style, we focus on simplicity and practicality, and we have the utmost respect for the environment.
CARE & REPAIR
Fjällräven are always trying to ensure their products stand the test of time, both physically and emotionally. But a big part of your clothes’ life cycle is in your hands. You can reduce your environmental footprint by reusing, repairing and recycling. Together, we can all make a difference.
G-1000 is a tough material and the tight weave makes it naturally pretty wind resistant. By adding Greenland Wax, made from a mixture of beeswax and paraffin, you can increase this wind and water resistance and make the fabric even more durable. By removing it, you can make it lighter and airier.
Most G-1000 garments come pre-waxed; but after a few washes and with regular use the wax will need a top up. And if you know you’re going somewhere that’s likely to be wet and windy. Areas more exposed to the elements like the knees, rear and lower parts of trousers, or the front, hood and back hem of jackets can benefit from some extra wax.