New Season Fjällräven
The foundations of Fjällräven were first laid when 14 year old Åke Nordin began developing designs for an internally framed backpack in the cellar of his parents' house back in the 1960s. Little did he realise he was forming the building blocks of one of Sweden's most iconic outdoor brands. Today, Fjällräven blurs the boundaries between high performance technical outerwear while remaining close to its traditional roots, bringing canvas and waxed cotton to the forefront of the modern adventurer's collection.
Fjällräven clothing's primary material is G1000, a tightly-woven cotton/synthetic fabric renowned for its weather protection, premium quality and outstanding durability. When cared for and treated with their own environmentally-friendly Greenland wax waterproofing, these garments can last and perform impeccably year after year.
With an unwavering brand focus on sustainability, Fjällräven surely lead the way in eco-conscious outerwear.
Created On Nature's Terms
G-1000 was first launched in 1968 since then many variations have been developed in order to better accommodate specific climates and physical requirements. Each version offers protection from UV rays, is hardwearing, breathable, and wind-resistant to different levels according to what you need and the environment you are going to be in.
Greenland wax is a mixture of beeswax and paraffin and can easily be applied to, and removed from, G-1000 products to alter durability and protection as and when you need it.