Snowboard expert and store manager Sophie began surfing at just 9 years old. Blessed with having a family caravan at Abersoch on the Llyn Peninsula, she grew up with boardsports in the bays and coves of North Wales. The next logical step was to take up snowboarding. "Surfing in North Wales in January was definitely good preparation for some of the harsher weather conditions found on the mountain!". Now with over ten years' experience in the mountains under her belt, she is a great source of advice for those looking to progress their riding.
"Having spent 6 years working in the snowsports industry I like to think I've picked up a fair amount of knowledge along the way", she says. "Working with the father of British snowboarding Steve Bailey all that time has definitely helped improve my knowledge of all things snowboard. In this time I've been on multiple board tests and heard first hand from the manufacturers what makes these boards so great."
"The moments that stick out for me are usually when I'm out of my comfort zone and my adrenaline is high. I remember attempting my first powder run in Bansko, I had never experienced that type of snow before and that many obstacles! The feeling of pushing myself through the pow and between the trees was the best thrill I've ever had."
Bansko, Bulgaria. "Instead of the well trodden runs of France and Austria, I’ve honed my skills on the slopes of eastern Europe. The mountains of Bulgaria have been my training ground where it’s easy to break away from the crowds and find untracked snow."