Ski Fashion Trends For 2021: Après

For the 2020/2021 season ski fashion designers have taken inspiration from the past, drawing on après classics to create a stunning blend of modern ski textiles and timeless style.

From the legendary hedonism of La Folie Douce to the Dom Perignon and Pétrus opulence of Le Cap Horn... skiing is about so much more than the skiing, and L’Après Ski has become something of a sport in itself.

The wild après parties at the La Folie that have for many years spectacularly ended amazing days on the slopes may be on hold in the currently climate, but make no mistake, après will still be a big part of your ski wardrobe planning. Cooler, more chilled and très sophistiqué, this season’s socially distanced scene will become a catwalk and give us all time to check out each other’s après game.

And dont forget that a chic après ski approach to your winter wardrobe back home can lift the gloom... so even if après ski becomes instead of ski this winter, dress like a ski goddess and laugh in the face of grey British weather.

Retro ski sweaters, chic sophisticated zip necks and stretch pants dictate this season’s après look. It’s something of a retro style dating back to the swinging 60s when skiwear really starting to develop its glamorous side. With royalty and Hollywood stars hitting the slopes and more ski scenes on the silver screen, a new generation of fashion designers were fascinated by the allure of ski life. Audrey Hepburn sparkled in her Givenchy stretch cat suit in Charade and photographers of the time captured style icons Brigitte Bardot and Grace Kelly on the slopes. The shots from this period are impossibly glamorous and timelessly chic.

Time-travel to 2020 and chic après sweaters and stretch pants are front and centre in our new skiwear collections. Henjl, Goldbergh and Henri Duvillard showcase beautiful sweaters and glamorous mid layers that will bring alpine style and elegance to any winter wardrobe.