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New Skiwear Trends & Technology For 2021

New Skiwear Trends & Technology For 2021
28 November 2020

Style Altitude, a UK based ski and snowboard magazine, interviewed our creative director Dave Whitlow about the new trends and technologies in ski wear for the 2021 season.

Style Altitude: What is the general trend for ski and snowboard clothing for 2021?

Dave Whitlow: The skiwear scene really splits into 3 overall looks or attitudes:

PISTE – Seen carving perfect turns on groomed pistes and looking fabulous at après, this is classic, sophisticated and technical skiwear with racing or couture influences. Elegant monochrome tones and authentic reds and blues dominate the colour palate.

FREERIDE - This is where we turn-up the fun and the old rules are bent and broken. Performance is high but style and freedom are also key. Targeting the adventurous freeskier charging all over the mountain, this clothing combines high levels of all-weather performance with on-point team sports and workwear inspired styling. Bold colour blocking or military hues give easy slope to street wearability.

The BACKCOUNTRY category really looks at outerwear as equipment. This clothing thrives in savage wind-scoured high altitude terrain and frigid bottomless-snow back bowls. Targeting all backcountry aspirations from lift-access side-country and hike-to-ride powder stashes, to full day ski tours, this is a predominantly shell clothing category delivering a lean and mean package with uncompromising performance.

SA: What's really hot news in terms of style?

DW: For women Goldbergh once again knocks it out of the park with stunning couture inspired high fashion skiwear. Men’s Picture combines fresh freeride styling with industry-leading eco credentials.


Two Skiers in Goldbergh Jumpsuits


SA: What's new technically?

DW: The big news is a strong move to renew and recycled fabrics. Pictures step into Bio-Sourced fabrics is a game-changer. Instead of using products from the oil industry, Bio-sourced fabrics use waste from the sugar cane industry. This waste is not suitable for the human food chain and no sugar cane is specifically planted for the clothing industry. Blending with recycled polyester produces a durable fabric that uses no new fossil fuel resources.

SA: One brand that's bossing it this winter 2021?

DW: I have to say Picture is getting stronger and stronger. They’ve really captured the current mood in skiing with fantastic freeride styling that appeals to all ages and genders and an incredibly strong environmental thread running through their whole collection.


Skiers in Picture outifts in a snowy forest


SA: Is there any clothing or accessory that's game changing?

DW: Picture’s Bio-Sourced fabrics have set the tone that many brands will follow over the coming years.

SA: Your personal favourite ski and snowboard item or clothing and/or accessory for 2021 and why?

DW: I still love Patagonia’s Powder Bowl Jacket. It’s a timeless classic that lives and breathes in the mountains. It delivers reliable GORE-TEX protection and comfort in an easy-to-wear style that works well from mountain to high street. Pushing this hard though will be Picture’s Welcome 3L Jacket that says no to fossil fuels and sets the path for future outerwear development… being entirely made from bio-sourced castor oil and sugar cane. DryPlay Bio-sourced Stretch outer fabric is derived from sugar cane industry waste product and DryPlay Bio-sourced waterproof & breathable membrane is made from plant-based castor oil.

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