Introducing Hoka One One
Founded in 2009, French brand HOKA One One has gone from strength to strength. Its founders Jean-Luc Diard and Nico Mermoud started out with one aim: to design a shoe that can go downhill faster. Their success saw the reinvention of the running shoe, helping not only the endurance racer but all runners looking to perform better.
Their distinctive designs revolve around wide, cushioned midsoles that are marshmallow soft yet let you move with speed. Stable and supportive, with technologies like their Meta-Rocker that ensures a super smooth ride and traction-orientated soles, they’re the catalyst for you to go faster without a comfort compromise.
As their mantra says, with HOKA shoes it’s Time To Fly.