Consciously Created For A Better Planet
Since they started making shoes in 2003, KEEN have always been a different kind of company. KEEN believe that as shoemakers they could also be difference-makers. By leading with their values, bucking trends, and just being their quirky selves, KEEN have been able to blaze trails in footwear design... but also in environmental advocacy and manufacturing practices, at a time when leadership by example has never been more critical.
KEEN have a phrase that sums up their approach and the journey they’ve been on: Consciously Created. It’s about being obsessively aware of their effect on the planet and, as a result, being conscious of every choice they make.
KEEN have been on a “detox journey” to eliminate everything that shouldn’t end up in their products and our planet, selecting materials that favour sustainability, that don't disrupt the natural order, and that don’t harmfully impact the environment. We’re excited to share a few of KEEN’s key detox milestones:
PFC-Free Water Repellency For A Safer Environment
While they may be good at repelling water, PFCs are also toxic. They spread themselves far and wide and don’t break down. KEEN is using a safe alternative that repels water just as well without harming life on the planet. Today, KEEN is over 95% PFC-free and continues on the path to reach 100%.
Pesticide-Free Insoles For Healthier Ecosystems
Pesticides kill bacteria, but they also kill bees. By using a natural alternative to control odour, KEEN eliminate 7 tons of hazardous chemicals from going into the environment every year. All KEENinsoles are infused with Eco Anti-Odour that uses probiotics, not pesticides. (That’s good news for feet, too.)
Certified Better Leather For Cleaner Water
Tanning leather is a dirty, resource-intensive process. KEEN and their Leather Working Group certified tanneries are making it much cleaner with solutions that reduce chemicals, energy usage, and water pollution. KEEN only sources environmentally preferred LWG-certified leather.
Driven by a passion for life outside, KEEN is a values-led, independently owned brand from Portland, Oregon, that’s on a mission to create original and versatile products, improve lives, and inspire adventures outside. Founded in 2003, it launched a revolution in the footwear industry with the introduction of the Newport adventure sandal and has continued to launch disruptive products and establish new standards for performance, comfort, and design.
As a family-owned company, KEEN has made doing good part of doing business since day one. By working with non-profit partners, consciously creating its products, providing grant funding to grassroots organizations, and activating communities and individuals to protect the places where we work and play, KEEN puts its values in motion to leave the world a better place.