NOW SNOWBOARD BINDINGS
Iconoclastic brand Now Snowboarding present the biggest leap in snowboard binding evolution since the solid heelcup welcomed the highback on board. By completely rethinking the anatomy of the baseplate, they create bindings that are staggeringly responsive, making turn initiation effortless. Backed by a team comprised of some of the biggest names in snowboarding including backcountry titan Jeremy Jones and the YES. team, Now snowboard bindings fly in the face of design consensus, creating a product so revolutionarily responsive they can be ridden without a highback for a truly unique riding experience.