In their own words ‘everything inov-8 does is designed to celebrate the grit and glory of the committed athlete’. Which is why serious runners love inov-8 running shoes and clothing. Their ethos is grounded in a belief that running should be taken back to its most natural form, where the strength of the runner’s feet and legs takes precedence over the artificial help of cushioned running shoes.

Inov-8's brand new range of running clothing continues this ethos of back-to-basics running. Constructed using featherlight materials and minimalist design, these are garments intended purely to keep you running for longer.