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Founded by Jeremy Moon in 1995 in New Zealand, icebreaker are pioneers of natural outdoor apparel. They challenged an outdoor industry dominated by companies using plastics and synthetics. They offered a new, different, and sustainable approach to thinking, doing, and making. The idea was to harness the incredible capabilities of natural fibres. The goal was to create simple, beautiful, high-quality clothing inspired by nature. The goal was to inspire and enable people in their adventures and in their everyday life. icebreaker set out to do this with determination. They run their company and make clothing with care, responsibility and integrity. Through every part of the process - from fibres to garments. It's a way of thinking that still drives their business today. It runs through every product they make.

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icebreaker works with the best that nature provides. Icebreaker’s merino wool is ethically sourced. It offers the best of merino wool benefits. These include natural body temperature regulation, odour resistance, breathability, and natural softness.

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Icebreaker was awarded an A+ rating in the 2019 Ethical Fashion Report. The company continues to challenge the status quo. It champions natural, transparent, and sustainable ways to do business. Choosing icebreaker means choosing nature, helping to preserve our planet for future generations.

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icebreaker believes nature has the answers. For over 25 years, they have been using natural fibres like merino as an alternative to synthetics, such as plastic.

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icebreaker believes there is a better way and nature has the answers. Discover the comfort of 100% natural fibres.


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