Now in its third year, Essential Travel’s Use Your Head campaign is back to promote the benefits of wearing a ski or snowboard helmet whilst on piste and we’re delighted to be a campaign partner one again.

Essential Travel announced that this season they are choosing to support those who wear helmets and have now made it compulsory for them to be worn on their winter sports travel insurance policies, a UK first. In return Essential Travel have lowered the cost of their winter sports travel insurance by 15% to pass on the expected savings on their claims to customers. It seems to be working with Essential Travel stating that over 77% of their customers now wear a helmet whilst skiing or snowboarding - a 15% increase in just 2 seasons!

Ellis Brigham are delighted to partner with the campaign for the third year as we continue to help promote the message of wearing a helmet to reduce the risk of head injury whilst on the piste. We’re offering anyone who takes out Essential Travel’s winter insurance a 10% discount on their next helmet purchase.

With British stars such as Jenny Jones and James Webb throwing their weight behind it, the campaign pioneered by Essential Travel to make skiing and snowboarding safer for everyone certainly seems to be gaining momentum and dividing opinion. Find out more on Essential Travels website