Picture was formed in 2008 by a group of three friends who loved freesports and loved the natural environment in which they played. They wanted to wear edgy freeride clothing but they also wanted their clothing to be made with genuine environmental and ethical consideration. So Picture was born… all Picture outerwear is made with recycled polyester/polyamid fabric yarns, environmentally friendlier proofing processes and reclaimed clothing industry fabric offcut linings (making every Picture jacket unique!). Picture’s other unique feature is their use of Bioceramic Membrane Technology which has amazing (almost unbelievable!) benefits for the body. Bioceramic Membrane absorbs negative energy, allowing faster recovery by physical removal of toxins. It gives your body better balance and it improves sport performance by reducing required oxygen consumption by up to 10%. Call into our Covent Garden or Milton Keynes stores and try a Picture Bioceramic jacket… you will feel the difference! Weird science! Find out more about Picture: www.picture-organic-clothing.com/en/








