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THE LOOK

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    PRESTIGE

    This look is wealthy, fast and streamlined. Highly technical stretch waterproof and very breathable fabrics are expertly cut with a form-flattering fit. Men’s jackets are broad shouldered and masculine with highly engineered styling, women’s jackets are sleek and sexy with luxurious faux fur trim.

    Skier Profile: Affluent, stylish and appreciating luxurious quality. Looks to stay in (or owns!) the better accommodation in Europe’s finest resorts. Skis hard and fast on the front side of the mountain... but a good lunch at a great mountain restaurant is a must.

    Key Brands: Spyder, Killy & Schöffel

    Get The Look - Prestige
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    ALPINE

    Classic skiwear delivering high-end all weather protection and all day comfort. A great fit and easy-to-wear styling (on and off the mountain) makes this category appeal to a broad base of skiers across all ages. Some of our best selling styles of ski jackets and ski trousers are found in the Alpine category.

    Skier Profile: Keen skiers looking to charge all over the mountain but not venturing too far from the pistes. Staying in catered chalet accommodation and often travelling as a family group. Favouring modern resorts with a good snow record and miles of well-prepared runs.

    Key Brands: Salomon, Eider & The North Face

    Get The Look - Alpine
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    BIG MOUNTAIN

    This clothing thrives in savage wind-scoured high altitude terrain and frigid bottomless snow back bowls. Using the best mountaineering garments as a starting point then adding skier-specific features to deliver a lean and mean package with uncompromising performance.

    Skier Profile: Looking beyond the resort limits, this is a fit athletic skier accessing hiked backcountry terrain and high altitude steep and deep. Cold early starts and spartan huts are compensated with great food and wine back in the valley after an epic trip!

    Key Brands: Arc'teryx, Norrøna & The North Face

    Get The Look - Big Mountain
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    FREESTYLE

    Fashion-forward skiwear for the freerider having fun on their fat twin tips all over the mountain, from the terrain park to backcountry hit sessions. Choose from two very different looks: bright high contrast colour blocking with big sportswear branding or urban workwear and military styled utility wear.

    Skier Profile: Young and young at heart seasonaires and gangs of friends flying budget and mass occupying self catering accommodation. The skiing is full-on all day, all over the mountain and the party goes on all night!

    Key Brands: Picture, The North Face and any edgy snowboard brand.

    Get The Look - Freestyle