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THE LOOK AW 13/14

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    PRESTIGE

    This look is wealthy, fast and streamlined. Highly technical stretch waterproof and very breathable fabrics are expertly cut with a form-flattering fit. Men’s jackets are broad shouldered and masculine with highly engineered styling, women’s jackets are sleek and sexy with luxurious faux fur trim.

    Skier Profile: Affluent, stylish and appreciating luxurious quality. Looks to stay in (or owns!) the better accommodation in Europe’s finest resorts. Skis hard and fast on the front side of the mountain… but a good lunch at a great mountain restaurant is a must.

    Key Brands: Goldwin, Spyder, Killy & Schöffel

    Get The Look - Prestige
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    ALPINE

    Classic skiwear delivering high-end all weather protection and all day comfort. A great fit and easy-to-wear styling makes this category appeal to a broad base of skiers across all ages.

    Skier Profile: Keen skiers looking to charge all over the mountain but not venturing too far from the pistes. Staying in catered chalet accommodation and often travelling as a family group. Favouring modern resorts with a good snow record and miles of well-prepared runs.

    Key Brands: Salomon, Eider, Scott & The North Face

    Get The Look - Alpine
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    BIG MOUNTAIN

    Using cutting-edge garment construction and the pinnacle in durable waterproof and breathable fabrics, this clothing thrives in savage wind-scoured high altitude terrain and frigid bottomless snow back bowls. A predominantly GORE-TEX shell clothing category using the best mountaineering garments as a starting point then adding skier-specific features to deliver a lean and mean package with uncompromising performance allowing you to take it to the edge.

    Skier Profile: Always looking above and beyond the resort limits, this is a fit athletic skier often using the services of a guide to access hiked backcountry terrain and high altitude steep and deep. Cold early starts and nights in spartan mountain huts are rewarded with great food and wine back in the valley after an epic trip!

    Key Brands: Arc'teryx, Norrøna & Patagonia

    Get The Look - Big Mountain
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    FREESTYLE

    Fashion-forward ski and snowboard clothing for the young and young at heart freerider having fun all over the mountain, from the terrain park to backcountry hit sessions. Two very different looks stand out: bright high contrast colour blocking with big sportswear branding or retro outdoor styled utility wear.

    Skier Profile: Seasonaires and gangs of friends flying budget and mass occupying self catering accommodation. The riding is full-on all day and the party goes on all night!

    Key Brands: Picture, The North Face and Colourwear.

    Get The Look - Freestyle